Buying a new purse? This startup wants to help you pay for it — but could also get you into debt.

Afterpay is the latest company to target young shoppers looking for a deal. In an Urban Outfitters ad, a young woman turns on a neon sign on a bedside table that becomes increasingly cluttered with neutral-toned home decor. In another, against a backdrop of millennial pink and macrame, the woman gazes at her phone and grins.

These ads are ostensibly for the youth-oriented retailer and its woven wall hangings, crystals, ceramics, and other mid-priced kitsch — but they are primarily for Afterpay, a point-of-sale installment payment service that allows a...

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By: Vox - Yesterday

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