Fox didn’t overpay for its new NFL rights, says Fox exec Peter Rice

“You either have the most-watched content on television, or you don’t have it.” Fox is spending a reported $3.3 billion for NFL football rights for Thursday night over the next five years. And while NFL ratings are declining, Fox is paying some 30 percent more per game for the rights.

Is it overpaying?

“I don’t think so,” Fox Networks CEO Peter Rice said at the Code Media conference today in California. “Any time you go to an auction, somebody wins, and everybody who loses says that the winner overpaid.”

But something is different...

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By: Re/code - Monday, 12 February

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