Snapchat is finally giving influencers data about their posts and followers

The data might help Snapchat’s stars cut better deals with advertisers. Snapchat is finally giving its most popular users data about their posts and followers — data that could help them make more money from brands that want to work with them on partnership deals.

Since the beginning, Snapchat has basically treated influential users — internet “stars” that attract millions of followers on rival platforms like YouTube and Instagram — the same as it treats regular users.

Influencers got the same data and insights about their posts that everyone else...

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By: Re/code - Wednesday, 14 February

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