Walmart to Develop ‘Interactive Content’ With $250 Million Eko Partnership

Walmart announced Thursday it’s partnered with Eko, a New York-based startup specializing in “interactive storytelling” that allows viewers to choose the direction a show or commercial takes, to develop new digital content.

“The content, which could include a range of offerings, from cooking shows to interactive toy catalogues, will go beyond the basic personalization available today, allowing viewers to participate in and shape stories as they are being told,” Walmart said in its announcement. “The result will be an experience unique to each participant, creating more engaged and emotionally-connected audiences.”

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By: TheWrap - 4 days ago

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