Why Patreon’s founder doesn’t think his platform is merely a ‘tip jar’

Frappuccinos, milkshakes and content. Fans paying artists or other content makers in order to support their work? Not a tip jar, according to the head of Patreon.

The company has an interesting business model: People that make their content on Patreon are paid by users. The platform takes a 5 percent cut on that subscription payment — a different approach from other media companies that live and die by advertising dollars.

“It doesn’t feel good to put money in a tip jar. It feels good to be a patron,” Patreon CEO Jack...

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By: Re/code - Tuesday, 13 February

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