WME Leads $12 Million Funding for Artificial Intelligence-Powered Marketing Agency

William Morris Endeavor has participated in the second round of funding for Influential, a digital marketing agency that specializes in pairing brands with social influencers, the firms announced on Thursday.

Influential raised $12 million in its Series B financing, with WME joining as a new investor, at an undisclosed valuation. The firm has raised $26.5 million since it launched in 2013.

“This is a watershed moment for Influential,” said Ryan Detert, founder and CEO of Influential, in a statement. “We are thrilled to start our new relationship with Red Mango and WME,...

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By: TheWrap - 5 days ago

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