Before starting the model, market researchers first collected the data needed for this main project. This survey requires the TSLA index from last year. Then, by analyzing the index, they selected the large sudden fluctuations that occurred this year. You can see that there are two sudden and unexpected fluctuations, April 2018 and August 2018. To better understand these changes, we looked for possible reasons that could influence the trends.
Tesla and its Industry Tesla was founded in 2003 by Martin Evahard and Marc Terpening, but it was Eron Musk who played a central role in the development of Tesla Motors. Tesla started with the premium sports car Tesla Roadster, with the primary goal of selling electric cars. Auto projects had to be financed by large venture funds. If so, what is the best strategic marketing plan to achieve this goal? In fact, given market research and the data available, Tesla needs to focus on the key targets mentioned above.
Tesla’s business model, available resources, and current marketing strategies support this vision. What’s more, competitive analysis shows that in the long term, many automakers will be active in the plug-in and mainstream hybrid BEV segment. Musk was a major shareholder in the first round of funding and invested $ 7.5 million in personal funding. This was the first step in financing the Tesla Roadster.
With sales still too low to compete in the market and survive in the industry, Tesla Motors raised more capital to create a new type of vehicle with the same level of design and luxury. I decided to make it cheap. For this reason, Tesla decided to unveil it in 2010. The 2007 financial crisis, which changed the economic environment forever, also had a negative impact on the automotive industry. In fact, from 2007 to 2009, car sales fell by about 6.9%. This decline is especially noticeable in Japan, NAFTA.
The stock movement chart highlights the rebound in sales trends in the auto industry since 2010, especially thanks to the outstanding performance in developing countries. The economic crisis did not result in lower sales in these emerging markets, but different scenarios were developed for the developed regions, Western Europe, the United States and Japan.
EU sales continued to decline since the pre-crisis period, but NAFTA recovered sales in 2007. The spread of electric vehicles was limited until 2010 when Nissan and Chevrolet released their new Nissan product, Chevrolet leaves and bolts. This can be considered the first related product in this area. In fact, between 2005 and 2010, only 10,572 electric vehicles were sold worldwide. You can check more information from its releases at https://www.webull.com/releases/nasdaq-tsla.
Disclaimer: The analysis information is for reference only and does not constitute an investment recommendation.