Companies are using email, not just for internal communication purposes, but also to sell their product and services to customers. Email is still considered the most professional form of communication for most businesses. While free Email Hosting services are popular due to their extensive personal use, Business Email Hosting services are yet considered unnecessary and have several myths surrounding them.
3 POPULAR MISCONCEPTIONS ABOUT EMAIL HOSTING
Myth: An Instant Messenger service can replace an email communication for my business.
Instant messaging technologies like Skype, Facebook Messenger, and WhatsApp are gaining popularity in most businesses. However, you cannot take away the fact that email remains the most professional and universally accepted form of communication. Instant Messaging is a more informal way of communicating.
As a business owner, when you want to inform people about your product offerings, a client would appreciate it more when the communication comes in the form of an email rather than a message. Also, with instant messaging, there’s a high chance of accidentally sending a personal message to an important client. When it comes to an email, you can create a professional brand image. Hence, a Business Email is essential for a business, and no instant messaging service can fully replace it.
Myth: Email Hosting is extremely risky.
It is a misconception that when you use an Email Hosting service, you have no control over the data and files. Organizations that are in the business of providing Email Hosting equip their services with all the necessary security expertise. With the digital space continually evolving, these hosting companies keep themselves updated with the latest tools and innovations. Businesses must have access to email security experts who can use the latest techniques to secure and maintain crucial data to stay ahead of the competition. Many Email Hosting services are now offering solutions that are customized to suit client needs.
Myth: My business won’t be a target of phishing attacks
Never underestimate the seriousness of phishing attacks, irrespective of the size of your business. Phishing emails are well-drafted and can be very convincing, to the extent that they look legitimate. You need to look for the signs carefully. With Email Hosting plans, you can get protection via phishing guard to keep such attacks at bay.
When you use a professional Email Hosting service, you will be able to focus on your business activities and derive a lot of benefits. The hosting provider will manage your email service. Email is the most preferred channel of official communication, and providers offer various useful features such as large attachments, automated responses, unlimited forwards, archiving, backups, contact management, calendar, contact management, and more. If you have access to webmail, you can access your email from anywhere. Hence, before you fall prey to such myths, ensure that you research the options and go through the features of various Email Hosting plans before making a decision. Good Luck!